Email can be effective, but it is also easily deleted. Often people will delete something unless they recognize the name of the person who is sending it. Email is usually more effective when it is more personal. 


Many organizations send out newsletter via email.. If you are a member of an organization, try to get your event listed on the email list. 


If you want people to come to an event or market a business or product, send out something simple and short. To email a press release intended for a journalist when you are trying to reach consumers, possible attendees, or friends is rather ineffective.


Remember to use blind carbon copy when entering your contacts' email addresses.


Publicity managers can also use email marketing services apps to create and distribute email. Here are a few that offer free plans.



Campayn’s free basic plan is fully featured and allows you to send 12,500 emails to 500 contacts a month. Various subscription levels support larger lists or if your need is infrequent you can purchase pay-as-you-go credits. Campayn also offers discounts to nonprofit organization on its paid plans.

Campayn allows for custom email design, importation of email lists from spreadsheets and email clients like Yahoo and Gmail, plus useful reports to help you pinpoint what’s working in your campaign.  

Constant Contact

Constant Contact offers a 60 day free trial without collecting your credit information.  Email to your contacts can be customized, set up to send on a schedule, or focused on a specific set of your contacts.


MailChimp offers three pricing plans—Forever Free, Monthly, and Pay As You Go. Its Forever Free plan allows you to send up to 12,000 emails per month and have up to 2,000 total subscribers. Forever Free accounts include all the basic features, such as the email designer, segmentation, marketing automation, Facebook ad campaigns, analytics reports, and more.

Within your list MailChimp allows segmenting data and groups to manage your contacts. Each of those contacts will have their own subscriber profile page, with valuable information like social data, member rating, location, activity history, and more.


MailerLite’s free plan includes unlimited emails for up to 1000 contacts. MailerLite seeks to keep things simple with

no unnecessary features and a product that feel good to use every step of the way—from a clean design and easy-to-use content editor to exceptional customer support.


Mailjet’s free plan features unlimited contact lists with a 6000 emails sent per month. Its collaboration features allows you and your team to work on content and design together. Also offers discounts for nonprofits on its paid plans.


Sendicate allows you to craft emails messages to send to your list of contacts in an easy to use interface. Free plan give your 1000 messages to 500 contacts a month.


TinyLetter, personal newsletter service owned by MailChimp, offers a clean and straightforward email messaging service for people who aren’t looking for advanced reporting or features for businesses. Use its editor or send directly from your own email client. Free for up to 5,000 subscribers.


The VerticalResponse free account allows you to send 4,000 emails per month to up to 300 contacts. The free subscription plan comes with all the app’s features including one landing page.